Stretching studio, Moldova
1 → 8 studios, including Dubai
ROMI of about 14,200% on LTV
How: we created demand instead of chasing hot leads, because hot leads run out fast. Template ads VS the Payback Map
Full case
Meta PartnerWe run Meta ads as partners, not button‑pushers
Ad budget goes up, sales go down. A classic.
97%of small businesses come to us with the same problem
The budget grows, there are more and more tests, while leads and payback keep falling.
The cause is almost always the same: your ads are run from a template that ignores one key fact: your business is a living organism with its own unique system and its own DNA.
A template approach doesn't scale
Business DNA: what customers are willing to pay more for and what a competitor can't repeat, even if they copy your offer.
The Payback Map is built on this DNA: a strategy grounded in unit economics, business processes and your brand's unique positioning.
A template strategy decides where to pour the budget.
VS
The Payback Map decides how much you can pay per client, where growth will pay off and where it will turn into losses.
In other words, the Payback Map works for your net profit. Ads only work when all of your marketing runs as a single organism.
So which task brought you here: setting up ads, or building a system for scaling and payback?
A contractor will set up ads.
A system is built by a growth partner.
COVID.
War.
Rising fuel prices.
Our projects have been through all of it and stay profitable because the task was set right from the start: scaling and payback.
What your system for scaling and payback is made of
Every stage serves one goal: making the business earn more, not just collect leads.
- 1
The Payback Map
What we doTogether with you, we calculate unit economics: margin, LTV, the acceptable cost per lead and per client.What you getYou know how much you can pay per client and where to invest the budget so it comes back as profit. Growth decisions are based on numbers, not gut feeling. - 2
DNA and positioning
What we doWe find what customers are willing to pay more for and turn it into messaging for your ads.What you getClients don't choose you on price. Less haggling, a higher average order, and a brand that's hard for competitors to copy. - 3
Production
What we doWe turn messaging into creatives: reels, UGC, static ads and scripts. We shoot with our own team and bring in trusted contractors for large volumes.What you getAds people watch to the end and believe. Creatives are refreshed regularly, so the ads don't burn out. - 4
Marketing as a single organism
What we doWe connect ads, landing page, content and sales into one funnel and find where leads are being lost.What you getLeads make it all the way to payment. You stop paying for leads that get lost along the way. - 5
Launch and scaling across several channels
What we doWe launch Meta, Google, SEO and GEO (visibility in AI answers). We test hypotheses quickly and cheaply, then scale what pays off.What you getA steady flow of clients from several sources. A price hike in one channel won't crash your sales. - 6
Control by net profit
What we doWe track the path from ad to money in the till and review the numbers with you regularly.What you getA clear picture without reports for the sake of reports. You decide together with us where to grow next.
You don't get a contractor. You get a team that takes responsibility for your growth alongside you.
Brands we've worked with
Four stories where growth was not where people were looking for it
Tvorchi, canvas prints
$30,000 monthly ad budget instead of $400
60 people in 4 shifts, the workshop runs 24/7
How: one honest conversation let us work without the owner stepping in (yes, that happens outside of dreams too).
Full caseDigital product, NDA
$445,000 net profit in 1 month
revenue $1,200,000
How: we managed the budget live with spend of up to $110,000 on peak days and built our own scaling system.
Full caseSkyHelp, flight compensation
10.8x ROAS for a startup from scratch
€31,275 in revenue, and the startup raised new investment
How: when a giant competitor bought out the auction, we didn't fight over bids: we split the audience by cultural codes and grew through messaging.
Full caseThree myths about“good agencies”
A 40-slide report helps an agency justify its fees: CTR and reach go up while the till stays empty. We track the one number that moves your business: net profit.
When an agency runs many clients on autopilot, your project is handed to a junior with a template. We take on a limited number of projects so we can dive into each one and truly be a partner.
If the investment doesn't pay off or the economics don't add up, the ads are running at a loss. We check whether a lead turns into money and into net profit.
Had an experience with a “good agency”?
Tell us on the callWho runs your project
Nadejda
head of growth
Builds the business Payback Map. Makes sure the result shows up in the till, not just in a report. Personally handles communication with the business owner throughout the partnership, with no account managers or support desks in between.
Ilya
lead performance marketer
Decides what the ads say and to whom through messaging and emotion, owns marketing and analytics, and manages the team.
Natalia
middle media buyer
Analyzes current metrics every day, keeps a finger on the pulse and carries out tasks from the Lead.
Anastasia
full-cycle producer
Reels, UGC, ad content. Turns strong messaging into a media product.
Levente
UX/UI designer
Designs clear, convenient and attractive digital interfaces for websites and mobile apps, based on audience research and business goals.
Your business growth is driven by an in-house team. The whole team is involved at every stage.
This lets us go further and further beyond template thinking and find creative approaches to your challenges. That is exactly where the revenue lies that 97% of your competitors never reach.
We do bring in contractors, but only selectively: narrow specialists in a specific field, to solve a specific task. You're backed by a strong full-cycle team where everyone is a pro in their area.
What clients say
We asked for honest feedback from people we've worked with over the past year and who aren't under NDA.
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Pavel ZinganJournalist, founder of PAVEL ZINGAN BUSINESS NETWORK
«More of a long-term partner than a one-off contractor»
I'd like to recommend Nadejda based on our experience working together. Her distinguishing trait is an analytical approach to the tasks she's given: before solving a task, she may adjust it herself in the interests of the business. The same goes for execution. She doesn't just complete a task, she takes care to think through what comes next. More of a long-term partner than a one-off contractor. The longer you work with her, the more effective the results.
Alina TaranovFounder, Assist Match premium HR agency
«You know the project is in safe hands»
For me, one of the main signs of professionalism is not just the result but the approach to the work. The team is very responsible both towards their tasks and towards their clients. They clearly understand their area of responsibility, keep their commitments, work systematically and always stay within their expertise. I'd especially note the high level of communication and process organization. They're comfortable to work with, because you know the project is in safe hands. I believe this approach naturally attracts equally mindful and professional clients. In today's market, that's a real asset.
Max IliasovFounder & CEO, SkyHelp
«The question of choosing an advertising specialist is closed for me»
As a fairly skeptical person, I'm always very careful when choosing contractors and partners. There are dozens of specialists and agencies on the market, so making a decision isn't easy. Before starting, I researched the market, gathered recommendations and eventually chose Nadejda's team. Now I can say it was one of the best decisions for the SkyHelp project. The professional approach was clear from the very start: the team immersed itself deeply in the project, suggested solutions, responded quickly to changes and took responsibility for the result. Along the way I fully trusted their expertise and never once regretted it. Thanks to our work together, we achieved good results on ad campaigns and on client acquisition cost. Nadejda's team fully met our expectations and proved to be a reliable partner. If I launch new projects in the future, the question of choosing an advertising specialist is closed for me: I know exactly who to turn to.
Dmitrii DenisovFounder & CEO, Levita stretching studio
«It's not contractor work, it's a real partnership»
We've worked with Nadejda and her team on targeting and marketing since the company was founded. In that time we've opened 8 studios and scaled abroad, including Dubai. What I value most in their approach is that it's not contractor work, it's a real partnership. Nadejda and the team dive deep into business processes and unit economics and keep asking about the numbers. They genuinely care that the business earns more, not just gets leads. Always in touch, always invested in the result. The results speak for themselves: I recommend them as a reliable and committed partner for any business that wants to grow.
Alexandr GuzinskiCo-Founder, Music Lab music school
«It felt like she treated my business as responsibly as her own»
We worked with Nadejda for about 3 years, and in all that time I never once regretted my choice. It was always important to me that a specialist doesn't just set up ads but genuinely cares about the result. That's exactly Nadejda's approach. She was always in touch, dug deep into the specifics of the business, suggested ideas to improve processes and wasn't afraid to take the initiative when she saw something could be done better. I especially value her attitude to the ad budget. Nadejda never worked on the principle of “just spend the money”. On the contrary, she constantly monitored ad performance, helped avoid wasting the budget and kept the cost per lead at a good level. It felt like she treated my business as responsibly as her own. Over the years of working together, I came to trust her work completely. If you need a partner who is truly invested in the project, thinks about the result and works honestly, I can recommend Nadejda with complete confidence.
Pricing guide for working together
One-timeAudit
MonthlySystem launch and partnership
% of profitBudget from €50,000
One-time
Audit
from €990
one-time
You get a clear Payback Plan: what to change, how, and in what order. Some fixes can be implemented the same day.
- Technical setup
- Landing page
- Campaigns and audiences
- Unit economics
- Payback Plan
Monthly
System launch
from €770
per month
For a business that wants to start with one channel and test the approach before building the full system.
- Basic unit economics
- Meta ads with payback control
- Reporting on leads and their cost, not on reach
- Once the channel pays off, we build out the system
Monthly
Partnership
€1,300–7,700
fixed per month
We run the entire scaling and payback system as partners.
- Meta Ads
- Google Ads
- SEO and GEO
- Website
- Full-cycle production
- SMM
- Email-marketing
% of profit
Revenue-share partnership
% of profit
for ad budgets from €50,000
Our earnings grow together with yours, and we become full partners.
- The full system, as in the partnership
- Payment depends on your profit
No lock-in: we work month to month, with no annual contracts and no exit penalties. Everything is by active agreement only.
A €500 media buyer or a €1,300 growth partner: which pays off more?
An illustrative calculation based on fitness industry data: a chain of stretching studios, €6,000 monthly ad budget, 50% margin.
Growth partnerMedia buyer
Month 12, partner€330,000
Media buyer€222,000
Difference+€108,000
Tap the chart to see any month
| Metric | Media buyer | Partner |
|---|---|---|
| Service fee | €500 | €1,300 |
| Ad budget | €6,000 | €6,000 |
| Cost per lead | €6 | €5 |
| New clients | 200 | 240 |
| Client LTV | €250 | €290 |
| Profit* | €18,500 | €27,500 |
*Profit after marketing costs, from clients acquired in one month of advertising, over the whole time they keep attending the studio. LTV: how much a client pays over the whole time they attend. Rent and salaries are not included.
Profit difference over a year
+108 000 €
You pay €800 more per month and earn €9,000 more: profit grows one and a half times. Every extra euro spent on the partnership brings €11 of additional profit.
Cheaper leads
Messaging drawn from the brand's DNA reaches the right audience more precisely.
Clients stay longer
What keeps them is not a discount but the brand they chose.
The partnership pays for itself with just7 extra clients a month.
Review my situationQuestions people usually ask
Do you guarantee results?
No. Guarantees in advertising come from beginners, or from those who will later explain why “it didn't work because of you”. We take responsibility for payback and treat your money as our own.
We already have a media buyer. Why do we need a growth partner?
To check whether your ads have hit a ceiling. If the team is doing well, we'll tell you so. If not, we'll give you honest feedback.
What budget should we come with?
For a system launch, from €1,500 per month on ads; for a partnership, from €5,000. With a smaller budget it's hard to scale. If yours is smaller, we'll tell you on the call whether it makes sense to start now.
We'll show you where your next growth is. 30 minutes, free
- we'll find where the ceiling is and why growth has stalled;
- we'll show you where your next leads are;
- we'll tell you where we'd start if we were you.
If we're not a good fit, we'll say so right away. If you decide to do it yourself, you keep the plan. Meanwhile, while you wait, your budget goes into an overheated audience and competitors win the people you haven't reached yet.